Shopiere Road Corridor Project

Work to enhance safety and improve traffic flow along Shopiere Road between Cranston Road and Interstate 39/90 is expected to begin this month and be completed before Thanksgiving. This project is being done in coordination with Rock County.

The improvements will:

Reconfigure the traffic lanes to one lane in each direction and a center left turn lane.
Improve traffic safety by reducing conflicts with vehicles turning left and slow speeds.
Enhance abilities for pedestrians to cross the road.
Provide space for bicyclists without impeding traffic.
Add an all-way stop at County Highway BT (Inman Parkway) and County Highway S (Shopiere Road) to improve intersection safety.

Short-term road closures will occur during the project while work is actively occurring during daylight hours at various locations. Local access will be maintained at all times, and there is no official detour.

Project Milestones

2019-2023 Crash Data

The Shopiere Road Corridor study reviewed crash data from 2019 and 2023. As a general rule of thumb, locations with an intersection crash rate above 1.0 crashes per million
entering vehicles (MEV) should be considered for further investigation and mitigation. From the data, one intersection (Cranston Road) has a crash rate above the 1.0 threshold while one intersection (Prairie Avenue / Bayliss Avenue) is just below the 1.0 crash rate threshold. Read page 20 of the final report to get the full analysis.

May 9, 2024

Project introduced: Public Information Meeting #1 held about safety improvements in the Shopiere Road corridor. Solicited feedback from residents on what they think works/doesn’t work and what they would like to see studied and corrected. Review the presentation.

October 10, 2024

Present findings from data collection: Public Information Meeting #2 discussed data findings and presented possible alternatives for the Shopiere Road corridor. Feedback from public solicited at this meeting. Review the meeting presentations.

March 11, 2025

Preferred Alternatives: Public Involvement Meeting #3 held to discuss preferred alternatives for the Shopiere Road corridor. Short- and long-term solutions identified. Review the presentation.

March 31, 2025

The final study for the corridor was completed, including with a traffic analysis for both current and future conditions. This project addresses the short term solutions identified on Page 60 of the final report (the alternatives being implemented are shown on pages 49, 51, and 53 of the report). Read the study, which was commissioned by the Stateline Area Transportation Study.

Oct. 20, 2025

The contract for Shopiere Road restriping was approved by Beloit City Council on Oct. 20, 2025.

Nov. 4, 2025

Project to implement the short-term recommendations in the study begins with some road closures on Shopiere Road. The project is expected to be completed before Thanksgiving.